Loading ...so way back in 1999, when jefke.com was but a twinkle in my eye-i had an idea. yeah i know, crazy.
natty and i were out to dim sum with our friend Cam and we ran out of tea. Natty was gonna flag down one of the waiters, but Cam said to just open the lid to the metal tea pot, and push it to the end of the table–they’d know what to do.
so we did. and sho’nuff. a busboy swung by, grabbed the empty pot and replaced it with a full one. ‘Fucking cool’ i thought–’there must be other shit like that. what the world needs is a website that is full of little tips and tricks to make you seem cooler than you are. "
oh maybe it was the dotcom times, maybe it was me trying to run with kids cooler than me, but i thought it could be a neat site. people email in or post tips and tricks, editors put them live. people comment–i even thought of an integration deal that woudl work with dodgeball, well back when dodgeball was more like citysearch, than friendster with phones. imagine you look up a venue for your hot date, something oh, i dunno belgian, is Markt still around? when you get the info and reviews for the resturant, you get a tip to look cool on your date, oh i dunno something like how to eat musselslike a belgian…you look cool, the restaurant gets business, you get laid…everyone wins…
after all it was the era of those little books about how to survive a plane crash or falling out of a building and shit.
well anyway, i sat down to think it out, then realized i’d need some sort of database and shit to do it, then realized that at that time, i’d need to learn .asp or coldfusion or something to do it and then had another free martini and just forgot about it…
till yesterday, for some reason.
and through the magic of blogging technology, here is the facade factor–my 1999 big money dream 5 years late and 10 million in VC money short. but whatever.
so i have built it. so you must come. the premise is basically this:
smart people would read the site, and either submit or post tips and tricks to look cool or impress people or whatever. not necessarily limited to the whole dining world, though that is what comes to mind for me. other stuff might be possible–something with how to cut off the end of a cigar, or fuck i dunno, never burp at a russian restaurant b/c they might chop your balls off. shit like that.
doesn’t need to be all international or fancy pants either–i’m sure there is a rich untapped knowledge base of how to behave in the south, or LA or midwest and shit, isnt’ there something about if you order a milkshake in boston you get shaken chocolate milk whereas if you want what everyone else calls a milkshake you need to order a frappe or something—shit like that. i’m flexible. just keep it sorta clean. i don’t really need to have a website on anal sex faux paux’s.
well anyway… check out the site Facade Factor –or F factor, if anyone has better name, let me know, you’ll be in on the ground level—that’ll be good when google buys us.